A new DVD is now available to all pregnant women in the UK to help them with breastfeeding. Produced by the child health charity, Best Beginnings, the free DVD entitled, "From Bump to Breastfeeding – following real mothers' stories to find out how", provides an additional source of support to breastfeed and will be distributed via midwives and health visitors.
The DVD provides positive breastfeeding information to women who are unsure about the decision to breastfeed and encourages those who are, to continue for longer.
The Department of Health, NHS Health Scotland, Welsh Assembly Government, health promotion agencies in Northern Ireland and the Tedworth Charitable Trust have funded the Best Beginnings DVD. Produced by Jacqueline Smith, BAFTA award winning filmmaker, it follows nine very different women and their families on their breastfeeding journey. It explores the women's expectations and concerns as they prepare to have their baby, their experiences of learning how to breastfeed and the places they go for support. The DVD also looks at the women's different experiences of introducing other food.
The DVD is a unique collaboration between Best Beginnings, voluntary organisations and all the relevant royal colleges - The Royal College of Midwives, The Royal College of Nursing, The Royal College of Obstetricians and Gynaecologists, The Royal College of Paediatrics and Child Health, The Royal College of General Practitioners and Community Practitioners' and Health Visitors' Association. In total, over 50 stakeholders have been involved in the development of its content.
A panel of healthcare professionals and breastfeeding experts have advised on the content, which meets UNICEF UK Baby Friendly Standards. It has also been tested during development with focus groups of mums, including teenage mums and women from disadvantaged groups.
Commenting on this new resource, Dawn Primarolo, Public Health Minister said: "The DVD will be a useful tool for health professionals and breastfeeding counsellors to use to support mums to breastfeed for longer. It will appeal to all women who are having a baby as it follows ordinary women on their breastfeeding journey and addresses hopes and concerns that are relevant to all.
"It is essential that we demonstrate breastfeeding as the normal and natural way to feed a baby and encourage mums to continue to breastfeed and help them give their baby the best start in life."
All pregnant women across the UK will have access to the DVD, which will be launched to the public in November 2008.
The DVD is now available for healthcare professionals. To order copies visit www.orderline.dh.gov.uk and quote: 286873/Breastfeeding DVD (England code) or 2877 (Scotland code). Alternatively email: firstname.lastname@example.org or phone 0300 123 1002.