Comic Bill Bailey is appearing in a new advert aimed at highlighting the dangers of alcohol to parents and young people.
Why Let Drink Decide? hopes to make them aware of how alcohol can affect issues such as performance at school, or lead to unwanted teenage pregnancies or road traffic accidents.
Bailey will join children's secretary Ed Balls to launch the government campaign. It comes ahead of the Families and Relationships Green Paper on parenting, due to be published by the Department for Children, Schools and Families (DCSF) later this month.
Bailey's fellow comedians, Jo Brand, Josie Long and Russell Kane, have already given their support to a related online video campaign, viewed so far by more than 58,000 people.
Mr Balls said: "We know that parents can have an enormous influence on their child's behaviour - often far more than they realise. We will soon be publishing the Families and Relationships Green Paper and in this we aim to support parents by arming them with independent advice and information to help them have a positive relationship with their child."
The television, radio and cinema advertisements will be accompanied by leaflets distributed in GPs surgeries and a new website for parents to obtain tips on how best to advise their child about the dangers of drink.