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Financial incentives reduce smoking in pregnancy

Financial incentives reduce smoking in pregnancy

Shopping vouchers can be used to encourage pregnant women not to smoke, claim researchers.

Published in the British Medical Journal (BMJ) today, a trial involving 600 women from Glasgow highlighted that financial incentives had a beneficial impact upon smoking rates in mothers-to-be.

More than 20% of the women who were offered shopping vouchers quit smoking during their pregnancy in comparison to the 9% who quit with NHS support alone.

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