The Food Standards Agency (FSA) has urged consumers to buy 1% fat milk in a bid to reduce their weekly intake of saturated fat.
The agency has launched a campaign to raise awareness of how much saturated fat people consume on a regular basis, and how simple measures, such as switching to low-fat versions of regular foods like milk and butter, can dramatically cut the risk of developing heart disease.
By switching from semi-skimmed milk - ordinarily 1.7% fat - to 1% milk, people can cut their saturated fat intake to 20g per week based on a daily intake of only half a pint of milk, the FSA said.
By comparison, those who regularly drink whole-fat milk consume 80g of fat per week. Those who buy semi-skimmed consume half that amount.
The FSA has targeted commonly consumed foods, such as milk and butter, in a bid to illustrate how easy it is to make small changes that make a big difference. The agency said it aims to reduce saturated fat intake for everyone over five years old to no more more than 11% of energy intake.
Dr Clair Baynton, FSA Head of Nutrition, said: "We tend to use milk on a daily basis so this small step will make a big contribution to reducing our saturated fat."