The British Lung Foundation is launching a hard-hitting health initiative in Yorkshire over the next few weeks - broadcasting its first ever television commercial highlighting the impact of lung disease on people's lives.
The advertisement – narrated by sports presenter Desmond Lynam – is intended to raise awareness of symptoms such as breathlessness, wheeziness and persistent cough, which could be signs of lung problems such as chronic obstructive pulmonary disease (COPD).
It will be broadcast to more than two million homes in the Yorkshire Television region from 10 April and is aimed at people who may not be aware that their breathlessness is not just age or "smoker's cough", but could be COPD and needs to be checked by their GP.
The British Lung Foundation will be expanding its helpline on 08458 505020 during the broadcasts, with extra specialist nurses on call. The public can also find advice and information at the charity's website at www.lunguk.org and from its range of information leaflets.