The DH has launched a mass stop smoking campaign targeted at the nation’s eight million smokers.
‘Stoptober’ takes place during the month of October and runs for 28 days.
Backed by Cancer Research UK and the British Heart Foundation, the campaign is the first of its kind in encouraging so many smokers to kick the habit at the same time.
TV and radio advertising as well as a daily messaging service and roadshows will aim to support smokers go smokefree.
Smokers will receive support and encouragement through TV and radio advertising which goes live on Monday 10 September, plus a daily messaging service and roadshows around the country.
Launching the scheme, government health advisor, Chief Medical Officer Professor Dame Sally Davies said smoking remains the biggest cause of premature death in England and takes more than 100,000 lives in the UK every year.
“Smoking accounts for one in four cancer deaths and nearly a fifth of all cancer cases so it’s vital that work continues to support smokers to quit,” Jean King, Director of Tobacco Control at Cancer Research UK.
“Breaking the addiction is difficult so new and innovative campaigns such as this are hugely important.
“After the success of the Olympics and Paralympics where we’ve seen such fantastic feats of physical achievement, it would be great to think this might help also motivate smokers to quit and take advantage of Stoptober. It’s key that smokers don’t give up trying to give up.”
The Stoptober campaign is also supported by employers including Next, Unilever and Morrison’s who will be encouraging both staff and members of the public to get on board.