A new campaign to improve the quality of people's diets and reduce obesity in Wales has been launched by the Assembly government.
Officials said they want to break the link between poverty and poor eating habits which affects the nation.
To that end, a Welsh Food Debate will ask people if they want to be offered more healthy food in shops, cafes and offices.
An Assembly survey has found that only 42% of adults are eating at least the recommended five portions of fruit and vegetables a day.
But the rate is even worse among the poorest groups in Welsh society.
And more than half of those questioned (56%) think they are overweight or obese.
Chief Medical Officer Dr Tony Jewell said: "We must ensure that healthy food is more accessible to the people that need it most.
"Eating at least five portions of fruit and vegetables a day can reduce the risk of diseases such as heart disease, stroke and some cancers.
"However, on average, adults in Wales only eat about three portions of fruit and vegetables a day, and this is even less in socially disadvantaged groups.
"That's why we want this consultation to reach out to the groups that have traditionally found it a challenge to eat healthy produce to understand the barriers they see to eating more healthily."
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