Following misleading advertisements, people with diabetes should be warned that prescribed medication should not be swapped for herbal supplements.
Vedagrin, an unlicensed medicine, is promoted with the words “say goodbye to your diabetes medication forever”, breaking advert regulations.
The Medicines and Healthcare products Regulatory Agency (MHRA) has instructed the company to stop selling the product.
“While the patient information leaflet for this unlicensed medicine tells people to seek medical advice before stopping their insulin intake, the advertising claims for this product break advertising regulations for medicines,” said Richard Woodfield, MHRA’s head of herbal policy.
“If these claims are followed they could have dangerous consequences for people with diabetes.”
Libby Dowling, clinical advisor at Diabetes UK said: “Anyone with diabetes should never stop taking their prescribed medication, as this can be very dangerous.”