Holiday "binge tanning" increasing skin cancer risk for young brits
A new survey by Cancer Research UK has identified a worrying trend for "binge tanning" among young people heading off on holiday this summer.
The results reveal that 36%of 15–24-year-olds spend over five hours in the sun each day on their main summer holiday. Additionally, a third (32%) say they would be happy to increase their time in the sun if they did not feel tanned enough towards the end of their break.
As well as spending extra time in the sun, young people say they are prepared to go to many other lengths if they do not feel tanned enough towards the end of their holiday. Almost a third (29%) say they would use sunscreen with a low protection factor, with 19% happy to go without sunscreen altogether and 15% using products like baby oil to speed up the tanning process.
Worryingly, 17% of those surveyed think that sunburn is all part of getting a tan, with 11% saying they would be prepared to burn if they did not feel sufficiently tanned towards the end of their holiday.
While the problem is particularly evident among the under 25s, 25–34-year-olds also show a tendency towards "binge tanning". Nineteen percent of this age bracket admit to spending over five hours in the sun, with 16% saying they would increase the amount of time they spent tanning towards the end of a holiday if they do not feel tanned enough.
The survey also showed just how important tanning is to young people. Of the under 25s surveyed, 39% said they would feel upset if they came back from their summer holiday without a tan.