Fewer than half of the suncreams currently on the market offer complete protection against the sun, new research claims.
Not all suncreams sold in Europe safeguarded against both UVA and UVB rays, a study by Mintel Global New Products Database (GNPD) has shown.
Most suncreams will provide UVB protection as UVB rays cause the skin to burn. But many lack defence against UVA rays that penetrate deeper into the skin and cause it to age prematurely and, in extreme cases, can cause skin cell mutation.
The research showed that of the two sunscreen products launched daily across Europe, meaning more than 750 per year, less than half supplied dual protection against UVA and UVB.
Alexandra Richmond, senior beauty analyst at Mintel, said: "For a sunscreen to be as effective as possible, it should really protect against both UVB and UVA rays.
"What many people may not realise is that if they just have UVB protection, they are less likely to burn but they have no protection against the harmful and ageing effects of UVA rays."