The connection between drinking alcohol and the increased risk of cancer is passing over the heads of most men, a charity has warned.
While the number of women saying they are aware of the link has gone up, the figure for men remains static, according to the World Cancer Research Fund (WCRF).
It has now called for more to be done to get the message across about the dangers of drinking too much.
The fund recommends men have no more than two alcoholic drinks a day while women should only consume one.
A poll for the charity found that the percentage of women in the UK knowing alcohol can cause cancer has risen from 35% to 42% in the last year.
However, the figure for men has stood still at 36%.
The WCRF said there is strong evidence that alcohol increases the risk of breast cancer, bowel cancer, kidney cancer and cancers of the mouth, pharynx, larynx and oesophagus.
Some research suggests around 5% of new cancer cases could be due to alcohol.
Lisa Cooney, head of education at the WCRF, said: "It is good news that women are increasingly aware that drinking alcohol increases your risk of cancer.
"But the fact that men are no more aware about alcohol and cancer than they were a year ago is really worrying.
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