A pioneering medical centre has been set up to tackle the £20bn cost of diet-related diseases and ill-health.
The Centre for Preventive Medicine in Norwich will bring together scientists to look for ways of reducing the effects of lifestyle conditions such as diabetes and heart disease.
It will study how dietary factors affect health and obesity, as well as conducting genetic research and epidemiological studies.
A statement said: "With a growing and ageing population, the economic and social case for developing a preventive medicine agenda has never been more apparent.
"In Norwich, we seek not only to elucidate the fundamental basis of the health promoting effects of some aspects of the diet, but also to exploit our scientific knowledge for the benefit of individual consumers, the UK economy and society at large."
Professor Peter Kopelman, from the University of East Anglia, added: "People are living longer but many of these increasingly suffer from chronic diseases.
"By closely linking laboratory science with patient-centred research, and population findings, we aim to reduce this suffering through the prevention of diseases associated with unhealthy lifestyle that include obesity, type 2 diabetes and heart disease."
"The new GP contract awards 8 QOF points for obesity. Not until government recognises that diet and obesity are responsible for ill health and rank it high will it be recognised as important in primary care" - Name and address supplied
"Absolutely, I agree with John Osbourne from London" - Mrs Chris Hayton, East Yorkshire
"Yes ... and a research project looking at the effects of food allergies and intolerances in people of all ages - Thanks." - John Osborne, London