New pack launched to help stakeholders promote sensible drinking
Every Unit Counts forms part of new resources
A new resource pack, Every Unit Counts, has been launched as part of the Know Your Limits campaign to help stakeholders promote sensible drinking messages at a local level.
The pack contains information about binge drinking and unit consumption, myth busting facts and figures, and sensible drinking tips, together with ideas for community-based action and forging cross-sector partnerships with relevant professional bodies.
Know Your Limits, a joint Department of Health and Home Office campaign, was launched in October 2006 to encourage 18–24-year-olds to drink responsibly and be aware of the possible serious consequences of drinking to excess. The Every Unit Counts pack (Ref: 278583) forms part of a suite of new resources for health professionals.
Other materials include:
Campaign leaflets – to remind different audiences about steps they can take towards sensible drinking:
Under 25s: Drinking, you and your mates – How much is too much? Ref: 277505
Pregnancy and alcohol – How much is too much when you're having a baby? Ref: 277507
Adults: drinking and you – How much is too much? Ref: 277506
Hard-hitting black and white campaign posters:
Violent crime – 44% of all violent crime is alcohol related. Ref: 278023
Sexual assault – One in three rapes happens when the victim has been drinking. Ref: 278021
Pedestrian death – 80% of pedestrian deaths on a Friday and Saturday night are alcohol related. Ref: 278022
Colour posters supporting the national TV advert:
Male hero to zero graphic. Ref: 278019
Female hero to zero graphic. Ref: 278018
Credit card sized unit counter and dispenser (handy wallet size for quick reference). Ref: 277508
All resources can be ordered free of charge from the Department of Health orderline on 08701 555455 or by email firstname.lastname@example.org (please quote the relevant reference number). Further information about campaign resources can be found at www.knowyourlimits.gov.uk.