A survey has revealed that one in five Britons believe there is a cure for HIV and Aids and more than half do not think it is always fatal.
The UK study in the MAC Aids Fund global survey showed those without a university degree are twice as likely to believe there is a cure than those with a degree.
And 93% of Britons questioned did not place HIV and Aids as top national health concerns.
It also showed women were more comfortable than men about visiting the same doctor as someone with HIV or Aids (70% compared with 57%).
The MAC Aids Fund, which is the philanthropic arm of Estee Lauder-owned MAC Cosmetics, has pledged £250,000 in grants to fight HIV and Aids in the UK.
Nancy Mahon, executive director of the MAC Aids Fund, said: "What we heard from the public - in the UK and around the world - is that stereotype and prejudice are limiting progress against HIV and Aids as much today as 25-plus years ago, when the disease first emerged."