Survey reveals 87% of consumers trust doctors and 95% trust nurses
The Reader's Digest survey reveals that trust in the medical profession is high in the UK, with 87% of respondents saying that doctors were trusted "a great deal" or "quite a lot". Nurses, however, eclipsed their colleagues with 95% of those polled responding positively.
Since the question was last asked in 2007, trust in doctors decreased by one percentage point but increased by one point for nurses. Nursing was one of the few professions to experience an increase in trust, with some, such as financial advisers, experiencing a four point fall in confidence.
The survey was conducted across 16 European countries. Trust for both professions was at its highest in Austria with 92% and 94% of respondents saying that doctors and nurses, respectively, were trusted 'a great deal' or 'quite a lot'.
The poll forms part of the larger Reader's Digest Trusted Brands survey which, now in its ninth year, is internationally recognised as a benchmark measure of brand trust. Over 1,700 UK residents were surveyed.
Chris Spratling, Managing Director, Reader's Digest, comments: "The Reader's Digest Trusted Brand Survey continues to be the benchmark measure of brand trust. Trust underpins every interaction that we make in both our personal and professional lives.
"Whilst consumer expectations may differ from one profession to another, in a world of ongoing economic uncertainty trust in a profession has never been more important."