Plain cigarette packets with no branding or logos, minimum pack sizes of 20 and a ban on the advertising of cigarette papers are just some of the ideas up for discussion in a move to reduce the number of people who smoke.
The new Department of Health consultation document "The Future of Tobacco Control" aims to start a debate around further measures that would stop people smoking and prevent young people starting to smoke.
The ideas and proposals in the consultation include:
Removing branding and logos from all tobacco packaging.
Having a minimum pack size of 20 to stop young people who can only afford packs of 10 buying cigarettes.
Restricting access to cigarette vending machines by young people – whether by banning vending machines altogether or through systems that only allow adult purchase.
Restricting the display of tobacco products in shops. which may include putting cigarettes under the counter.
Banning the advertising of smoking paraphernalia, such as cigarette papers.
Public Health Minister Dawn Primarolo said: "Protecting children from smoking is a government priority and taking away temptation is one way to do this. If banning brightly coloured packets, removing cigarettes from display, and removing the cheap option of a pack of 10 helps save lives, then that is what we should do - but we want to hear everyone's views first.
Recent smoking stats show a 2% drop in smokers in Britain (22% down from 24%) and since the introduction of the smokefree legislation in July 07, an increase of 28% in quit attempts using NHS Stop Smoking Services.
The estimated cost to the NHS of treating smoke-related illness is between £1.4 and £1.7bn per year.