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Nursinginpractice.com is a free resource designed to complement the journal. The full content of each issue is available online so nurses in primary care can find and access topical, expertly written articles at the click of a mouse.

Nursing in Practice articles summarise the latest approaches in clinical practice in therapeutic areas related to practice and community nursing. These articles reflect the important role of nurses in primary care as independent practitioners working alongside GPs and other members of the practice/community team. All articles include details of further information sources, such as useful contacts, related websites, relevant training courses, and recommended literature and other resources.

The site has the latest issue available online and an archive that goes back to 2001, providing visitors with real breadth and depth of content. All content on the site has been fully catalogued into appropriate Clinical Zones so that relevant articles can be found quickly and intuitively.

More than the magazine online

Reporting news, events and topical comment every day. This gives nurses in primary care good reasons to visit the site frequently. In addition to news there is a weekly quiz, polls, surveys and many other engaging online features.

These include rich media content such as video presentations from our latest events. nursinginpractice.comalso offers a free weekly email news bulletin.

Visitor survey

To evaluate our first three months live in more detail we conducted an online visitor survey*. 

Key findings:

•    69.4% of visitors are visiting the site more than once a month
•    69.8% of visitors are accessing the site from work
•    82.5% rate overall site content as good or excellent, (with news getting 90%  on the same measures)
•    79.6% think the site is useful in their work (their everyday practice)
•    91% rated the email bulletin good to excellent
•    94.5% are satisfied with their overall experience of the site

User comments about the site (from survey):

"All I can say is that you guys are doing a fantastic, amazing, brilliant, excellent job." Practice Nurse, Leeds

"I enjoy the video presentations, you feel as if you were at the conference." District Nurse, London

"Very useful. Assists me in keeping up to date on various topics. I really enjoy the quiz."  Nurse Practitioner, Manchester

* The survey was conducted between and 7 July and 7 August 2007. There were 828 participants.

Please contact the Nursing in Practice sales team for a more detailed report.

Advertising options

The site accepts banners and tiles across the site and within the weekly email. We can offer very targeted advertising environments alongside specific content in the Clinical Zones.

Nursing in Practice Events
Designed specifically to meet the educational needs of practice nurses and other primary care specialists, each programme features an impressive collection of speakers delivering highly topical and relevant presentations.

The educational conferences are complemented by an exhibition featuring key charities, product suppliers, educational institutes, services to primary care and recruitment specialists.

See all events here
See all event floor plans here

Contact the sales team now for a media kit and get your promotional message seen online.

Email: edwardburkle@campden.com

Campden Publishing Limited
1 St John's Square
London EC1M 4PN
United Kingdom
http://www.campden.com

Tel: +44 (0)20 7214 0500
Fax: +44 (0)20 7214 0501