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Antismoking aids market set to grow

More than £100m will be spent on antismoking aids in the UK this year as people step up attempts to quit, a new report claims.

The boom will hit England following the introduction of the smoking ban in public places which comes into effect on Sunday, according to market analyst Mintel.

Growth will continue over the next four years, with sales predicted to hit £140m by 2011.

New products to help smokers kick their addiction are being regularly launched around the world, Mintel's research shows.

In the US, a drink called Niclite has been launched which contains nicotine to help stop cravings.

And in Italy a mouth spray has been developed which the manufacturer claims makes the user feel nauseous when they smoke.

Mintel spokesman David Jago said the introduction of antismoking legislation in many countries around the world will prompt an upturn in sales of smoking cessation devices.

"Sales of products are set for a boom period, particularly in England where a ban on smoking in public places is coming into place this weekend," he said.

Mintel predicts a rise in sales for products including nicotine replacement lozenges, gums, patches and inhalers once the smoking ban starts.


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