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'Blood in pee' cancer awareness scheme launched

A new campaign to raise awareness of cancer symptoms will be launched in October, Public Health England (PHE) has announced. 

The campaign, in partnership with the Department of Health and NHS England, will focus on 'blood in pee' as a symptom of kidney and bladder cancers. 

Early diagnosis can help improve cancer survival rates, as it generally makes the cancer more treatable. 

TV, radio and press ads will be run from October 15 to November 13, with public roadshows to reinforce the message. 

Following pilot campaigns, knowledge of blood in urine as a warning sign of cancer increased from 41% to 65% in both men and women. 

A government letter, addressed to public health leads and commissioning groups said: “We are expecting full data on the regional pilot later this year, but based on current information we expect to see a similar pattern. 

“We would like to thanks you for your support with the Be Clear on Cancer campaigns to date and look forward to working with you to deliver the remainder of the 2013/14 programme.” 

Following local pilots, the number of two week wait referrals for suspected urological cancer rose by 23%.