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Breastfeeding campaign in Scotland

A campaign that promotes breastfeeding by highlighting its health benefits is urging Scottish families to support new mothers.

The campaign - Breastfeeding, the Feedgood Factor - has been launched by 24-year-old Stacey Wallace, of Dundee, who has a six-month old daughter, Erin.

She says: "I wasn't breastfed, and none of my friends breastfed their babies, but the health benefits that breastfeeding provides was the big incentive for me to breastfeed Erin."

Ministers are hoping to use National Breastfeeding Awareness Week to boost the number of babies who are exclusively breastfed at six to eight weeks from 26.6% in 2006/07 to 33.3% by 2010/11.

Said public health minister Shona Robison: "The support of family and friends in encouraging mums to breastfeed can't be overestimated.

"Dads, grandparents and other loved ones can make a huge impact on whether mums continue breastfeeding for a baby's first six months, which lays the foundations for a healthier life."

Copyright © Press Association 2009

National Breastfeeding Awareness Week