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Busy lifestyles cause a death every 15 minutes

Every 15 minutes someone dies as a direct result of physical inactivity.(1) Yet just 30 minutes of activity a day will help stave off heart disease and other illnesses, the British Heart Foundation says today as it launches a new poster campaign.
Almost a third of people asked give lack of time as a reason for their inactivity, a new YouGov poll reveals.(2) But three out of four would choose a sedentary activity such as using their computer, watching TV or reading if they had a spare 30 minutes in the day.
The survey results are published today as the BHF launches its celebrity-backed "30 a Day" campaign featuring light-hearted billboard adverts showing combinations of everyday ways to be active such as washing the car, gardening or swimming.
With a growing aging population in the UK, the campaign urges people who are 50 or over to get active now, in any way that suits them, to keep healthy and independent in their later life.
Dr Mike Knapton, Director of Prevention and Care at the BHF, says: "It's an alarming thought that inactivity kills someone in the UK every 15 minutes. These deaths are avoidable and the solution is simple and achievable.
"We can all make excuses, but at the end of the day it's up to individuals to make the change, to get up and to get active. Just 30 minutes a day can make all the difference, and it can be fun!
"Keeping fit doesn't have to mean sweating it out at the gym and it's never too late to start."
As part of the campaign, the BHF is sending 2.5 million leaflets to households across the UK and the campaign poster will go up on over 2,000 billboards across the UK.
Please visit for practical, fun ways to be physically active, or to order a free campaign booklet by calling 0808 156 5630.


  1. Allender S, Foster C, Scarborough P, Rayner M. The burden of physical activity-related ill health in the UK. J Epidemiol Community Health 2007;61:344-8.
  2. YouGov survey of 1,174 UK adults aged 50-64, March 2007