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Campaign to highlight risk of STIs

A new sexual health campaign has been launched, aimed at highlighting the importance of protection against sexually transmitted infections (STIs).

"Chlamydia. Worth Talking About" is a government scheme that has been designed to encourage greater acceptance of chlamydia screening among 15-to-24-year-olds.

A survey of 2,000 young adults and parents to mark the launch of the new campaign found that one in five did not realise that catching chlamydia can affect a woman's fertility.

The Populus survey, conducted on behalf of the Department of Health and the Department for Children, Schools and Families, shows that superficial knowledge and a casual attitude to the most prevalent STI in England could be risking the nation's sexual health.

The survey also found that 65% do not use a condom when they have sex with a new partner for the first time, and 90% do not get tested for STIs before starting a new relationship - despite 78% being aware that chlamydia is the most commonly diagnosed STI in England.

Gillian Merron, Public Health Minister, said: "The government's 'Chlamydia. Worth Talking About' campaign is designed to encourage normal conversations about sexual health, relationships, contraceptive choices and protection against STIs."

Copyright © Press Association 2010

For a report and video of a round table discussion for Nursing in Practice about the new campaign, click here

Chlamydia. Worth Talking About