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Cardiac helpline advert to show in surgeries

A new TV advert promoting a "Heart Help Line", which is run by the British Heart Foundation (BHF), will be shown in doctor surgeries across the UK this month (January).

The Heart Help Line offers free, confidential information about heart health to callers. BHF cardiac nurses are on the end of the line to answer questions on anything from heart conditions to living a healthy lifestyle.

The advert, which is being shown in more than 120 surgeries from 7 January to 1 February 2008, shows a heart-shaped stress ball being squeezed by a hand to the sound of a heartbeat.

Questions such as "Will my heart tablets have side effects?" and "Who can I talk to about my Dad dying?" are revealed at each beat.

Judy O'Sullivan, cardiac nurse at the BHF, says: "We want people to know that we are here to help answer questions on anything relating to heart health. It's an excellent service and our caring, dedicated nurses give fantastic support to callers."

The BHF hope that advertising the free help line will encourage more people to come to the charity for help. Currently 13,000 people call the number each year.

British Heart Foundation