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Government urged to control marketing of unhealthy food

Four out of five people believe that irresponsible marketing of unhealthy food makes it harder to encourage children to eat a healthy diet, shows new Which? research.

Restrictions on the marketing of unhealthy food to children on nonbroadcast promotions, such as online and on packaging, are either weak or nonexistent. Meanwhile current regulations for TV advertising don't cover adverts during the programmes that children watch the most.

The research also reveals that four out of five people think the government needs to do more to control the way unhealthy foods are marketed to children.

Clare Corbett, food campaigner, Which? said:"New types of promotions, like online and text messaging, have given food companies a whole new playground to promote unhealthy products to children. It's no wonder pester power is a continuing problem and our research shows the real strength of public feeling.

"With childhood obesity and diet-related health problems on the increase, the government must take serious action - and soon. It is a complex problem, with no easy solution, but with approaches from every angle, including an end to irresponsible marketing, there's more chance of winning the battle against childhood obesity."


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