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Majority of Brits to 'avoid' Xmas alcohol temptation

Almost nine in ten Brits will resist the temptation to drink “excessively” this Christmas.

New research from alcohol education charity Drinkaware shows 88% of British people surveyed will make efforts to stay in control of their drinking during the festive period and will attend just two events in December, drinking 5.5 units if alcohol at each - the equivalent of three glasses of mulled wine or two pints of cider.

More than half of those polled (53%) said they plan to drink more in December than at any other time of the year. Of those, over a quarter (27%) admitted this is a time of year when they feel they can drink alcohol “without feeling guilty”.

Almost half of those who expect to drink more (46%) said alcohol is “hard to avoid” during Christmas and one in five also said they drink more “because it is encouraged by friends, colleagues and family”.

Siobhan McCann, head of campaigns and communications at Drinkaware, said: “For many people, the festive season is a great time to get together with loved ones and celebrate but it can be easy to drink more than you intended. Although on average people say they will be drinking above the guidelines this Christmas, it's encouraging that many are avoiding the temptation to get carried away.”

Encouragingly, almost half (44%) said they plan to eat before they drink and ensure they “drink at their own pace” and 38% said they will “monitor” the amount of drink they have had.