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New pack launched to help stakeholders promote sensible drinking

A new resource pack, Every Unit Counts, has been launched as part of the Know Your Limits campaign to help stakeholders promote sensible drinking messages at a local level. 

The pack contains information about binge drinking and unit consumption, myth busting facts and figures, and sensible drinking tips, together with ideas for community-based action and forging cross-sector partnerships with relevant professional bodies.

Know Your Limits, a joint Department of Health and Home Office campaign, was launched in October 2006 to encourage 18-24-year-olds to drink responsibly and be aware of the possible serious consequences of drinking to excess. The Every Unit Counts pack (Ref: 278583) forms part of a suite of new resources for health professionals.

Other materials include:

  • Campaign leaflets - to remind different audiences about steps they can take towards sensible drinking:
    • Under 25s: Drinking, you and your mates - How much is too much?  Ref: 277505
    • Pregnancy and alcohol - How much is too much when you're having a baby?  Ref: 277507
    • Adults: drinking and you - How much is too much?  Ref: 277506
  • Hard-hitting black and white campaign posters:
    • Violent crime - 44% of all violent crime is alcohol related. Ref: 278023
    • Sexual assault - One in three rapes happens when the victim has been drinking. Ref: 278021
    • Pedestrian death - 80% of pedestrian deaths on a Friday and Saturday night are alcohol related. Ref: 278022
  • Colour posters supporting the national TV advert:
    • Male hero to zero graphic. Ref: 278019
    • Female hero to zero graphic. Ref: 278018
  • Credit card sized unit counter and dispenser (handy wallet size for quick reference). Ref: 277508

All resources can be ordered free of charge from the Department of Health orderline on 08701 555455 or by email dh@prolog.uk.com (please quote the relevant reference number). Further information about campaign resources can be found at www.knowyourlimits.gov.uk.