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Real-life quit smoking ad launched

A "real-life" advertising campaign aimed at getting parents to quit smoking has been launched by the Department of Health.

The adverts feature real young children, whose parents smoke, issuing pleas to their mums and dads to give up the habit before it kills them.

Recent research has shown just how much of an important issue this is to children. The study revealed that 64% of children, whose parents smoke, would rather their parents quit smoking than give them more pocket money.

Other key findings also showed 96% of children questioned, who have a parent who smokes, wish they would quit.

The hard-hitting ad campaign comes as the research also revealed a new "smoke-free" generation of children who claim they would never try a cigarette. A total of 91%, of the 1,000 eight to 13-year-olds questioned, said they believe they will never try one.

Gillian Merron, Public Health Minister, said: "Smokers are four times more likely to quit if they use the free NHS stop smoking service. The facts are clear - every week 2,000 people die from smoking-related diseases, which has a devastating effect on children's lives."

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Department of Health