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UK Breastfeeding Awarness Week to launch in May

This National Breastfeeding Awareness Week in May is to focus on encouraging young mothers with low incomes to initiate and continue breastfeeding their babies.

The week running 11 to 17 May will spread the message “Breastfeeding: every day makes a difference to your baby,” in an attempt to reflect the important health benefits of mother's milk.

Celebrity mum and pop group Atomic Kitten member Jenny Frost will encourage mums to get practical and emotional support, by nominating a “breast buddy” from their circle of friends.

This will provide emotional support and encouragement, say the team, and is not designed to replace the advice of healthcare professionals or trained counsellors.

Mothers who sign up to the Breast Buddy initiative will receive a Department of Health information pack, access to breastfeeding helplines and text for encouragement for the first few months.

The National Breastfeeding Awareness Week supported by the Department of Health runs from 11 to 17 May 2008.

National Breastfeeding Awareness Week