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Whitehall backs donation awareness bid

The government has announced it is contributing £40,000 in funding to support a pilot programme to raise awareness of bone marrow donation among young people.

Children's secretary, Ed Balls, and health secretary, Alan Johnson, announced that the funding had been made available for the programme run by the Anthony Nolan Trust.

The move follows a widely-publicised campaign by journalist Adrian Sudbury, who died from leukaemia in August after his mission to raise awareness about bone marrow donation.

Commenting on the funding announcement, Mr Sudbury's parents, Kay and Keith, said in a statement: "The beauty of Adrian's campaign was its simplicity.

"If you educate 17 and 18-year-old young adults about blood, bone marrow and organ donation, more of them will choose to be donors.

"We are delighted and hugely encouraged that government funding has been made available for a pilot project to look at ways in which schools and colleges can be helped to deliver such an important message and we are profoundly grateful to all the people who have worked so hard to turn Adrian's dying wish into a positive reality.

"If Adrian's vision can be realised, more lives will be saved. It is as simple as that."

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Anthony Nolan Trust