Nutrition and bacterial balance both play significant roles in digestive and overall health. A healthy digestive system, particularly in the intestinal tract, is important for absorbing the essential nutrients that our body needs for an active and healthy lifestyle.
One of the important indicators for digestive health is transit time. Transit time is defined as the length of time it takes for something to pass through the digestive system, normally 24 to 72 hours. Slow transit is a regular source of discomfort for a significant proportion of the population in Western countries, with more women than men experiencing it and increasing in prevalence with age.(1) Slow transit is often associated with feeling uncomfortable, bloated or irregular and thus may have consequences on overall quality of life. An easy way to improve slower transit is through the daily consumption of probiotic products with a specific benefit on digestive transit, such as Activia® yogurt*.
How probiotics can influence digestive health
The human digestive system is naturally inhabited by billions of bacteria – beneficial as well as less appreciated ones. That is where probiotic products can help. A probiotic is a living microorganism that, when administered in adequate amounts, confers a specific health benefit.
Activia is a probiotic yogurt that is scientifically proven to help improve slower digestive transit time and thus help support digestive health*. Activia differs from other yogurts due to its unique probiotic strain, Bifidobacterium animalis DN-173 010 (Bifidus ActiRegularis®), that has been proven to survive passage through the digestive tract and reach the gut in high quantities.(2-4) Once there, it works alongside the beneficial microbiota and helps to support digestive health by improving slower intestinal transit time*.(5-8)
The effect of Activia is proven by a number of scientific and clinical studies. For example, one scientific study in healthy adults showed that daily consumption of Activia significantly reduced colonic transit time by 21%.(8) Slower digestive transit can also influence overall digestive discomfort: 82% of people with self-reported digestive discomfort said they felt better after eating Activia for two weeks**, and 87% reported feeling less bloated***.
Help your patients feel more comfortable talking about digestive health:
Recommendations to help improve digestive health:
Causes of digestive discomfort:
In the light of rising cases of digestive discomfort, it is important to recognise the overall benefits of maintaining good digestive health. The consequences of slow transit time can extend well beyond daily discomfort and can play an important part in overall quality of life. Quality of the diet, physical activity levels as well as the balance of the bacteria in the intestines are all important. Daily consumption of probiotic foods with proven scientific evidence, such as Activia yogurt, can help improve slower transit time, thus being an easy way to help improve digestive health*.
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For more information visit www.activedigestivehealth.com
Best time to take a step towards digestive health
Every 29 May, the World Gastroenterology Organisation (WGO) celebrates World Digestive Health Day. The 2008 focus is "Optimal Health and Nutrition".
The WGO Foundation believes that nutrition is integral to digestive health. Within nutrition, daily probiotics can play a major role in digestive health. To support this, the WGO Foundation and Danone have entered into a three year partnership and are working together to help raise awareness and improve digestive health around the world.
*Activia is scientifically proven to help improve slower digestive transit when at least one pot is eaten every day for 14 days as part of a healthy balanced diet and lifestyle.
**Study where 292 consumers ate one or two pots of Activia everyday for 14 days.
***As compared to 53.5% who reported feeling less bloated in the control group.
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