Teams of specialist nurses and consultant dermatologists are helping to raise awareness that people can have skin moles checked out for free at their local GP surgery.
The free mole check sessions will be held at the BBC Gardeners' World Live 2008 show at the NEC in Birmingham, from 10 to 15 June, as part of the British Association of Dermatologists' Sun Awareness campaign.
"As well as teaching people of the importance of checking their skin for cancer, we hope that through the event we can inform people how to access care rapidly and free via the NHS," said the association's spokeswoman, Nina Goad.
"One in six people are not aware that a mole can be checked for free by a GP, instead believing this service has to be paid for. We are worried that this financial element could cause people to delay seeking help."
The mole check events are not just limited to people attending the BBC Gardener's World Show, as the association is planning other events around the UK. Its campaign focuses on teaching people to check their skin for possible signs of cancer, and to make sure they see a doctor if there are any concerns.