More than half of Britons suffer sunburn in the UK, research has found.
In a survey of 4,000 people, commissioned by Cancer Research UK, 55% of Britons said they got sunburn, and nearly 10% said they got sunburn both in the UK and abroad.
Some 20% of respondents admitted they became sunburned because they failed to protect themselves, such as by covering up or applying suncream.
Sara Hiom, Director of health information at Cancer Research UK, said: "Sun exposure leading to sunburn is the major cause of melanoma - a potentially fatal form of skin cancer - so it's extremely worrying to see that so many people are getting burnt at home in the UK."
Blaming the British weather, she continued: "UV rays are invisible and can't be felt on the skin but can damage skin cells leading to sunburn and an increased risk of skin cancer."
Every year, more than 80,000 people are diagnosed with non-melanoma skin cancer and around 10,000 are identified as having a malignant melanoma in the UK.
As many as 70% of those questioned also said they were aware that using sunbeds was not safer way to tan.