The MS Society has given its full support to the Leonard Cheshire Disability campaign aiming to challenge and change people's attitudes towards disability.
The disability charity has teamed up with Aardman Animations to create plasticine characters voiced by people with disabilities, including multiple sclerosis.
Characters Peg the Hedgehog, Spud the Slug and Tim the Tortoise carry the voices and experiences of real people living with MS.
Head of Communications at the MS Society Matthew Trainer said: "Creature discomforts will raise issues faced by people living with disabilities in a way that has not been done before.
"We hope that this will challenge the discrimination and ignorance that people with MS face."
Bryan Dutton, director general of Leonard Cheshire Disability said: "We want people to change the way they see disability, to think and act differently and to make a positive difference to the lives of disabled people and we are delighted that the MS Society supports our campaign.
"Disabled people experience unnecessary social barriers which are created largely through ignorance. In the twenty first century it is unacceptable that such negative attitudes to disability still persist. Everyone has a part to play in creating a world in which disabled people are included in every aspect of life."