NHS England has today launched a renewed nurse recruitment drive, following data last month showing that vacancies in the profession had reached a record high of almost 47,000.
Announcing this year’s iteration of the annual ‘We are the NHS’ recruitment drive, the organisation highlighted the 46,828 unfilled nursing posts ahead of a ‘challenging winter period’ for NHS staff because of the combined impact of flu and Covid.
The campaign will ‘shine a light on the wealth of NHS nursing roles available’ using real patient stories and how nurses helped them to recover, with adverts played across TV, on-demand services, radio, and in cinemas, it added.
However, although the RCN has welcomed the recognition of the NHS workforce crisis, it argued it will only be solved if nurses are paid a ‘fair salary’.
RCN director for England, Patricia Marquis, said: ‘This campaign highlights what an incredible job nursing is – and the incredible people who do it. It’s one of the most brilliant and rewarding careers that someone can do, and our patients see every day how much nurses care.
‘While it’s positive to see recognition of the huge workforce crisis in the NHS – which includes tens of thousands of nursing vacancies across the UK – it is all futile until nursing staff are paid a fair salary. The only way to solve the workforce crisis and recruit and retain nursing staff is to pay them fairly.’
Ruth May, chief nursing officer for England, said: ‘Nursing is a life-changing profession where no two days are ever the same, and I would encourage anyone with a passion for making a difference to people’s lives to consider a career as a nurse.
‘As we approach the winter months and NHS services gear up to manage higher demand, it’s clear the difference that nurses make to the health service every day, and I urge anyone considering a career where they want to really make a difference to find out more.’
