“Doctors witness the human cost of alcohol misuse every day, from emergency admissions to hospital to witnessing the damage to health in patients and their families,” said Dr Vivienne Nathanson.
The director of professional activities at the British Medical Association (BMA) added: “The evidence shows that more lives will be saved if the MUP is set to 50p, and the BMA is calling on the government to listen to the evidence.”
Wine and Spirit Trade Association interim chief executive Gavin Partington said a MUP would do nothing to change the “root cause” of binge drinking. He said: “Minimum unit pricing will punish responsible consumers with higher prices.
“There is no evidence to prove that minimum unit pricing will tackle alcohol misuse - in fact the international evidence suggests that problem drinkers are least likely to be deterred by price rises.”